How To Spread The Word? – Use The Media, Doesn’t Everybody Else?

Us edtech – project-based, folk have lamented for a long time how slow others have been to adopt the new tools and methods of the 21st century (although many of these methods are not new at all). We have talked about creating a buzz, an excitement about these methods that will overcome the reluctance of so many to engage.

One way to accomplish this is to use the media. Certainly using the media to help promote education and children is more righteous than pushing a product or a politician. And I’ve found most media are more than willing to cover positive education stories – especially new ideas or projects. So the next time your class (or someone else you know) completes a project or is involved in an activity  (or even if they just started) contact the local media. And now it’s easy to do. Send an email – how hard is that? What’s the worst that can happen? They don’t get back to you – you lost 5 minutes writing an email. But what if they do come? – A great experience for your students. They get to see how the media works, some get interviewed, they’re excited – do you think you might get them to write about the experience? I’ve even had reporters and camera operators allow kids to turn the tables and interview them about what they do and why they decided to cover this story.

Students can take photos and video of the goings on – and there is another possible writing project (blog, story, letter home, etc.) And the next thing you know you’ve created a buzz about using tech and project-based learning. A buzz with your students, their families, your teachers, others’ students, the community … just what we’re trying to do … and its free!

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